Our Impact
One bag. One pound. Here's exactly who does the work and how you can check it.
Every bag of Tide & Bean coffee recovers a pound of ocean plastic. That's more than the bag itself weighs.
It's a specific claim, not a pledge, and it holds no matter where you buy — what changes is which of our two partners does the work.
Bought here — CleanHub
Orders placed through this site are matched through CleanHub, a verified plastic recovery service that funds collection in coastal communities most affected by ocean plastic.
CleanHub's hub partners work in regions like Indonesia, India, and Egypt — places where waste infrastructure is weakest and where most ocean-bound plastic actually originates. Local crews collect it on land, before it ever reaches the water. They weigh it. They ship it. They provide receipts.
How it's verified: every pound is weighed at the collection hub, shipped with documentation, and audited by an independent third party. Our running total is public and updates as the work happens.
Bought at a cafe or shop — 4ocean
When you buy a bag of Tide & Bean from one of our wholesale partners — a cafe, a boutique, a grocer — that pound is recovered through 4ocean instead.
4ocean employs professional, full-time captains and crews who recover plastic and debris directly from oceans, rivers, and coastlines — seven days a week. Not volunteers on a beach day. Paid crews, working year-round, in the places where the plastic actually accumulates: mangrove forests, estuaries, coral reefs, and open water.
Where CleanHub intercepts plastic before it reaches water, 4ocean recovers what already got there.
Our 4ocean partnership is administered through Ecodrive.
Why two partners
Because they solve different halves of the problem.
Interception is the more efficient intervention — it is far cheaper and far less destructive to stop a plastic bottle on land than to chase it across an ocean. But interception does nothing about the plastic already in the water, and there is a great deal of it already in the water.
We wanted both ends covered. We also wanted a bag bought in a cafe to count exactly as much as a bag bought here, because it should.
What we don't claim
We are a small coffee company. We are not cleaning up the ocean, and we would rather say so than let you assume otherwise.
What we do is fund a specific, measurable amount of recovery work, tied to a specific unit of sale, carried out by organizations that do this full time and report on it. One bag, one pound. The number is small per person and meaningful in aggregate, and it scales with us rather than depending on us remembering to be generous.
You don't have to take our word for any of it. That's the point of publishing the report.
Where the coffee comes into it
Every region we source from sits in a watershed. Rain falls on a farm, joins a creek, joins a river, and eventually reaches the sea — the same sea our partners are working in. Each of our origin pages traces that route, from the farm to the water.
There's a closer connection than that, too. Our Bali and Sumatra coffees come from Indonesia, and Indonesia is one of the places both of our partners work. On those origins, the water that grew the coffee and the water being cleaned are the same water.
Shop coffee → · Read the full mission →
Direct orders verified by CleanHub. Wholesale and cafe purchases recovered through 4ocean, administered by Ecodrive. Photography courtesy of 4ocean.
